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Branding and marketing for the trades

Make your trade the obvious choice.

We help contractors build stronger brands, establish a professional online presence, and generate more opportunities through strategic marketing and design.

Book a ConsultationSee our work
Concept scene of one brand system across web, print and vehicle. Not a client project.
One partnerBrand, web, ads and print
Built for the tradesPlanned around how trades businesses get hired
Print to pixelsTruck, card, site and ad all match
Clear reportingKnow what’s working
Services

End-to-end marketing, under one roof.

Each service is built around how contractors actually win work: looking credible, being found and making it easy to call.

01

Brand identity

Logos, guidelines and brand systems that look established everywhere.

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02

Website design

Mobile-first sites built to earn quote requests.

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03

SEO and Google

Local search and Google Business Profile work.

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04

Paid advertising

Google and Meta campaigns for the jobs you want.

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05

Social media

Project-led content on one consistent template.

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06

Lead generation

Landing pages, forms and follow-up that convert.

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07

Print design

Cards, door hangers, signs, banners and uniforms.

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08

Vehicle branding

Livery and decals that turn trucks into advertising.

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All services

One brand ecosystem

Every touchpoint. One brand.

  1. BrandA logo system, palette and guidelines that every other piece is built from.
  2. Web and mobileA fast, mobile-first website that carries the same brand and invites the quote request.
  3. Print and vehicleCards, door hangers, signs and trucks that make the brand visible in your neighbourhood.
In development

Introducing White Canvas App.

Your business. Your brand. One connected workspace. A planned white-label management platform for contractors: customers, scheduling, quotes, jobs, invoicing and teams under your own brand.

Join the Early Access ListExplore the Platform

Planned capabilities. Not yet released.

Your company workspace
NNorthline Landscaping

Dashboard

Customers

Schedule

Quotes

Jobs

Invoices

Team

Good morning

+ New job
Jobs today6
Open quotes4
Unpaid invoices3
Crew available5
Today’s schedule
Site visit · Sample Customer AIn progress
Install · Sample Customer BScheduled
Estimate · Sample Customer CScheduled
Quote pipeline
Draft
Sent
Approved
NNorthline Landscaping
Today
Site visitLive
InstallNext
EstimateLater
Next customer
Sample Customer B
Tap to call or navigate
TodayJobsClientsMore
Industries

Built specifically for service businesses.

Each trade has its own customers, seasons and search habits. We plan around yours.

Landscaping

Show the transformation.

Roofing

Build trust on big decisions.

Electrical

Be found when it’s urgent.

Plumbing

Win high-intent searches.

HVAC

Stay visible all season.

Renovation

Show full-project quality.

Pressure washing

Make results visible.

Snow removal

Win the pre-season.

All industries

Selected work

Concepts that show how we think.

Until real client projects are published, every sample is a labelled concept.

Landscaping brand systemConcept · Brand identity
Concept · Landscaping

Landscaping brand system

Logo, palette and type across truck, card and site.

View case study →
Roofing websiteConcept · Website
Concept · Roofing

Roofing website

A quote-first layout for a roofing contractor.

View case study →
Snow removal truck liveryConcept · Vehicle
Concept · Snow removal

Snow removal truck livery

Readable at distance, recognisable everywhere.

View case study →

View all work

Our process

A clear process, no surprises.

From first conversation to ongoing improvement, you always know what happens next.

01

Discover

We learn your trade, services, service area and goals.

02

Develop

We shape the brand and marketing strategy around the work you want more of.

03

Design and launch

We build and launch the assets and campaigns.

04

Measure and improve

We track performance, report clearly and refine over time.

Why White Canvas

Creative standards. Practical goals.

A blank canvas is possibility. We turn what makes your business good into a brand and an online presence that works as hard as you do.

  • Built around contractorsWe plan for how trades businesses get found, trusted and hired.
  • Design that looks establishedDistinctive brands, not templates, so you stand apart.
  • Marketing tied to business goalsEvery asset has a job: get found, build trust or prompt a call.
  • Honest expectationsWe don’t promise leads, rankings or revenue.
FAQ

Questions, answered.

Who is White Canvas Marketing for?

Contractors and home-service businesses, including landscaping, roofing, electrical, plumbing, HVAC, painting, pressure washing, snow removal and property maintenance.

What services do you offer?

Brand identity, website design, SEO and Google Business Profile optimization, Google and Meta advertising, social media, lead generation, print design and vehicle branding.

Do you guarantee leads or rankings?

No. We build strong foundations and optimize with data, but we don’t promise specific leads, rankings or revenue.

Do you have a portfolio?

We’re building our client portfolio. Until real projects are published, the samples on our site are clearly labelled concepts.

What is White Canvas App?

A planned, white-label business management platform for contractors, currently in development. You can register interest for early access.

Ready to stop guessing and start growing?

Tell us about your business. We’ll follow up to discuss where your branding or online presence could improve.

Book a consultation